the term SOCIAL MEDIA EXPERT overused & over-vilified
After avoiding the conversation publicly, or at least in print, for well over a year I am finally giving my 2 cents worth on the whole "social media expert" argument. To be abundantly clear, my take is...
View ArticleFort Wayne’s 101 Connectors Includes Friends
The Journal Gazette released their list of Fort Wayne's 101 Connectors on Sunday. To be honest I had forgot that I had filled out the questionnaire until staring at the list of those selected in...
View Articleshould ONLINE INFLUENCE be an exclusive club
Online influence measurement and analytic services are all the range in this hyper social media aware age we find ourselves in, but should online influence be an exclusive club?
View Articleqr code IN THE WILD movie poster fail
When people tweet me #QRCodesInTheWild, which you are welcome to do, I always try to analysis if it is an effective use of the technology and follows various marketing principles.
View ArticleHey @twitter, #FreeMyTweets! We the Tweople…
Hey @twitter, #FreeMyTweets! We the tweople demand access to our old tweets. This isn't about me, so craft your own message, augment it, write your own posts, whatever, just keep #FreeMyTweets in there...
View ArticleThe Hotel Handwritten Note Hiccup
I couldn't help channeling the Travel Channels Anthony Melchiorri, from Hotel Impossible, and thinking...you folks really just don't get it do you.
View ArticleBusinesses Need To Grow Up!: Marketing Takes Planning, Money, and Effort.
Some businesses need to grown up. This desire and expectation for instantaneous marketing results, with no effort or cost, is irrational and childlike.
View ArticleSocial Media, Marketing, and Advertising Unforced Errors
Brands, please get this through your heads; this type of behavior is an all-risk, very-little-chance-of-reward play. STOP IT.
View Article10 Marketing and Social Behaviors That Annoy People (Me)
I firmly believe that people have had their fill of these tactics, and by people I mean me. Are you guilty?
View Article2015 Super Social Bowl Infographic
every year I am on the lookout for how brands are using social media during the game, how they are leveraging it in their commercials, and what kind of gaffs they make while doing so. Below is a very...
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